has spent most of his adult life with his ear to the ground and his nose to the grindstone. Whether as a student at Clark University and The London School of Economics, a strategic planner at Chiat/Day, a singer/song-writer with his band, The McGuires, or an entrepreneur with a knack for creating stunning research environments, Andrew has always embodied that rare combination of the need to know with the desire to do. He has 17 years experience in the field of qualitative research, and serves as researcher and strategist for brands such as Levi Strauss & Co., Electronic Arts, Microsoft, Lucasfilm, Chili’s Restaurants, and Yahoo! Greenberg Studios was Andrew's vision, its perpetual expansion and improvement his passion. He holds an MA in Psychology and sits on the Advisory board of Common Sense Media.andrew@greenbergstudios.com